Yliway
Designing one connected ecosystem for professional identity, growth and opportunity.
A multi-sided professional platform connecting profiles, skills, content, learning, events, networking and career opportunities within one scalable product system.
- Role
- Product Designer · Design Lead
- Timeline
- 2021–2022
- Platform
- Web
- Product
- Professional network + learning + jobs
- Scope
- Product UX, UI, information architecture, design system and design leadership
- Users
- Professionals, companies, recruiters and learning providers
One platform, multiple professional journeys.
Yliway brought professional identity, learning, content, relationships and opportunities into one connected product.
The challenge was to support different users, goals and interaction models without turning the platform into a collection of disconnected tools.
Build Identity
Create a professional profile supported by skills, experience, education and endorsements.
Learn
Discover courses, training rooms, webinars and professional content.
Find Work
Connect skills and professional experience with relevant job opportunities.
Find Clients
Use professional identity, content and relationships to support business development.
Build Community
Create and participate in professional networks, circles and activities.
Create Relationships
Communicate, organize meetings and maintain professional connections.
Identity, growth and opportunity within one connected system.
The platform needed a product model that connected professional identity, growth, content, relationships, opportunity and operational support without presenting them as unrelated modules.
Identity, learning, content, relationships and opportunity as one product system.
Professional Identity
- Profile
- Skills
- Experience
- Education
- Certifications
- Endorsements
Growth
- Courses
- Training rooms
- Webinars
- Events
Opportunities
- Jobs
- Matching
- Applications
- Clients
Content
- Feed
- Articles
- Topics
- Repository
Relationships
- Connections
- Messages
- Threads
- Circles
- Meetings
Operations
- Calendar
- Notifications
- Support
- Documents
Identity, learning, content, relationships and opportunity as one product system.
Professional Identity
- Profile
- Skills
- Experience
- Education
- Certifications
- Endorsements
Growth
- Courses
- Training rooms
- Webinars
- Events
Opportunities
- Jobs
- Matching
- Applications
- Clients
Content
- Feed
- Articles
- Topics
- Repository
Relationships
- Connections
- Messages
- Threads
- Circles
- Meetings
Operations
- Calendar
- Notifications
- Support
- Documents
Turning a profile into a structured professional identity.
The profile connected professional information with skills, education, certificates, self-learning and peer validation.
Rather than treating skills as static labels, the product organized them into technical, relational and mindset categories and connected them to evidence such as experience, education and endorsements.
- 01
Professional identity
- 02
Skills
- 03
Evidence
- 04
Endorsements
- 05
Opportunity and learning context
Identity
Profile, role, company and professional activity.
Skill Model
Technical, relational and mindset categories.
Evidence
Experience, certificates, education and self-learning.
Endorsement
Peer validation and endorsement requests.
Discovery
Suggested skills connected to professional role.
Connecting opportunities to skills, not only job titles.
The job experience combined opportunity discovery with skill matching indicators, candidate requirements, suggested learning and the complete application process.
Discovery
Search, profession and location filters, saved jobs and applied jobs.
Matching
Technical, relational and mindset compatibility indicators give context without implying a specific algorithm.
Requirements
Education, experience, languages and candidate criteria are visible before applying.
Skill Gap
The role detail connects candidate skills with expected capabilities.
Learning Connection
Relevant courses are connected to missing or desired skills.
Application
CV, motivation letter, portfolio and supporting documents remain part of the same flow.
Similar Opportunities
Related roles support continued professional discovery.
A complete learning journey from discovery to participation.
Learning was not a single screen. The product had to connect discovery, course evaluation, participation, event management and the supporting repository behind professional learning.
- 01 Catalogue
Discover
Search and browse training rooms and learning opportunities.
- 02 Course detail
Evaluate
Review course details, skills, structure, requirements and certification.
- 03 Learning event
Participate
Join webinars, courses and professional events.
- 04 Organizer tools
Interact
Invite participants, follow speakers and provide feedback.
- 05 Repository
Manage
Store recordings, documents and supporting materials.
Content as part of professional authority and discovery.
Publishing connected individual expertise with profile authority, professional discovery and community interaction.
Supporting direct conversation and contextual interaction.
Communication patterns had to support private and direct conversations, threaded replies, reactions, attachments and contextual product notifications.
Conversations
Search, direct and private communication.
Threads
Replies connected to a specific message or topic.
Reactions
Lightweight interaction and engagement.
Attachments
Documents and supporting content.
Composer
Message creation within the active context.
Connecting professional activity through time and participation.
Calendar and event creation connected professional activity through views, time slots, overlapping events, participants, reminders and videomeeting access.
Support content reflecting the structure of the platform.
The Support Center exposed the platform's core professional journeys: finding work, building a profession, earning through the platform, finding clients, building community and creating professional relationships.
Build Identity
Create a professional profile supported by skills, experience, education and endorsements.
Learn
Discover courses, training rooms, webinars and professional content.
Find Work
Connect skills and professional experience with relevant job opportunities.
Find Clients
Use professional identity, content and relationships to support business development.
Build Community
Create and participate in professional networks, circles and activities.
Create Relationships
Communicate, organize meetings and maintain professional connections.
Maintaining clarity across many independent product domains.
The platform grouped professional identity, growth and interaction into larger systems, with repository, support, documents and search acting as shared operational layers.
Identity
Who the professional is and what evidence supports that identity.
- Profiles
- Skills
- Experience
- Certifications
- Endorsements
Growth
How the professional develops and finds relevant opportunity.
- Learning
- Courses
- Webinars
- Jobs
- Events
Interaction
How the platform creates participation, content and relationships.
- Feed
- Articles
- Messaging
- Notifications
- Calendar
- Communities
Supporting Operations
Repository, support, documents and search worked as shared operational layers across content, learning, events and professional activity.
One scalable system across an expanding SaaS platform.
The design system had to support social, editorial, learning, career and operational interfaces while preserving one coherent product language.
One scalable system across an expanding SaaS platform.
Foundations
- Typography
- Color
- Spacing
- Icons
- Grid
- Responsive behavior
Navigation
- Top navigation
- Side navigation
- Tabs
- Drawers
- Nested sections
- Search
Content Patterns
- Feed posts
- Articles
- Course cards
- Webinar cards
- Profile modules
- Documents
Data & Operational Patterns
- Skills tables
- Job matching
- Participant tables
- Calendar
- Repository
- Filters
Interaction Patterns
- Chat
- Threads
- Comments
- Notifications
- Contextual menus
- Invitations
Product States
- Active
- Selected
- Draft
- Published
- Deleted
- Applied
- Saved
- Invited
- Accepted
- Empty
- Error
Responsive & Delivery Support
The system supported responsive behavior, implementation specifications, design reviews and collaboration with development across platform modules.
Foundation
Maintaining common visual and interaction rules.
Product Patterns
Creating reusable solutions across profiles, content, learning, jobs and communication.
State Coverage
Defining behavior across publishing, participation, application and notification states.
Leading design across the complete platform.
The role connected feature-level UX and UI work with platform-wide consistency, team guidance and product quality.
Product
- Product flows
- Information architecture
- Feature consistency
- Product-domain relationships
- UX direction
System
- Design system
- Reusable patterns
- Responsive behavior
- Component consistency
- State coverage
Team
- Design review
- Team guidance
- Development collaboration
- Stakeholder alignment
- Quality control
From product need to consistent platform delivery.
The delivery model treated each feature as part of a wider system: define the need, clarify roles and flows, design the states, review consistency, align the team, support development and feed refinement back into the next product need.
Each feature moved through the same platform lens before returning to the next need.
- 01
Product Need
Business or user requirement.
- 02
Flow Definition
Roles, journeys and information structure.
- 03
UX/UI Design
Screens, states and interaction behavior.
- 04
Design Review
Quality, consistency and system alignment.
- 05
Team Alignment
Shared decisions across design, product and development.
- 06
Development Support
Implementation specifications and clarification.
- 07
Iteration
Feedback and refinement return to the next product need.
- 01
Product Need
Business or user requirement.
- 02
Flow Definition
Roles, journeys and information structure.
- 03
UX/UI Design
Screens, states and interaction behavior.
- 04
Design Review
Quality, consistency and system alignment.
- 05
Team Alignment
Shared decisions across design, product and development.
- 06
Development Support
Implementation specifications and clarification.
- 07
Iteration
Feedback and refinement return to the next product need.
- Repeat: iteration returns to the next product need
Product design responsibility across platform, system and team.
The work covered platform modules, system-level consistency and Design Lead responsibilities without extending into frontend or backend implementation ownership.
Platform
- Professional identity
- Skills
- Jobs
- Learning
- Content
- Communication
- Calendar and events
System
- Information architecture
- Design system
- Responsive patterns
- Component states
- Cross-domain consistency
Leadership
- UX direction
- Design reviews
- Team support
- Development collaboration
- Product-quality alignment
A scalable foundation for professional growth experiences.
The work established a consistent product language across professional identity, learning, content, community and career opportunities, helping the platform expand without treating every new module as a separate product.
Breadth
Multiple professional journeys supported within one platform.
Consistency
Shared patterns across independent product domains.
Clarity
Complex roles and workflows organised through understandable structure.
Scalability
Reusable foundations supporting continued platform expansion.
Complex SaaS products need strong architecture before visual polish.
Yliway reinforced the importance of structuring roles, content and interaction models before designing individual screens. The strongest design decisions created reusable patterns that could support identity, learning, content, opportunity and community within one expanding platform.
Need clarity across a complex, multi-role digital platform?
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